Structures of ownership

• conglomerates own many businesses within the main company so they have lots of control over the population

The role of advertising

• advertisers are paid for the audience

Links with ‘The Establishment’

Diversionary tactics – ‘flack’

Uniting against a ‘common enemy’

• the media manipulates audiences into doing something by using the influence of a common enemy eg terrorists

AGENDA SETTING

• Creation of public awareness and concern of big issues

FRAMING

• Media companies frame a product in a certain way that consumers believe what they believe apposed to believing a different company

MYTH MAKING

• The media creates myths to scare/manipulate people to believe something is going to happen when it isn’t true

CONDITIONS OF CONSUMPTION