• Structures of ownership – this is when there are different companies in charge. In the industry there are parent companies which own everything. Conglomerates and Monopolies come under this.

• The role of advertising – advertising is used to influence

• Links with ‘The Establishment’

• Diversionary tactics – ‘flack’

• Uniting against a ‘common enemy’

Audience Reception Theory

• Agenda Setting – the creation of public awareness to the big issues by the news media.
• Media attempts to influence audiences.
• The press and media do not reflect reality; they just filter it to make people see things the same way as them.
• Media also focuses on specific issues more than others and make some issues larger and seem more important than others.