The role of advertising- Propaganda is used to persuade the audience to buy a good or service.

Diversionary tactics – ‘flack’- This is when they trash a story,

Agenda setting- This is when a news item is covered frequently and prominently, the audience will regard the issue as more important.

Framing- The use of media to influence an individuals perception on a topic.

Myth making- Creating fiction content to the audience.