Agenda setting is a theory which states the ‘ability to influence the importance placed on the topics of public agenda’. it creates public awareness and concern of major issues published by the media. Different media companies will frame the stories in particular ways to attempt to influence viewers, one of the main ideas in this theory is that media does not reflect reality, it filters and shapes it. For example the sun, a right wing newspaper, article on brexit showed it in a positive light whereas the mirror, a left wing newspaper, showed brexit in a more negative light. Another main idea of this theory is that the media concentrates on a few issues/subjects that lead the public to view the selected issues as more important than other issues. As media is biased, they may partake in ‘myth making’ to try and persuade the public what that specific media organisation wants others to believe