AGENDA SETTING – Agenda-setting theory describes the “ability to influence the importance placed on the topics of the public agenda”. Agenda-setting theory was formally developed by Max McCombs and Donald Shaw in a study on the 1968 American presidential election.

FRAMING – Framing involves social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations. … This is done through the media’s choice of certain words and images to cover a story (i.e. using the word fetus vs. the word baby).