Technology and newspapers
| Production | Distribution | Consumption |
| Pencil Paper Word Processor Printer Telephone Camera Microphone Licence to publish | Printing press Lorries Vans Cars Stacks Shelves Display case Social media Billboard (ad purposes) | Paper Digital device Ability to read and understand |
Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
Both businesses and individuals benefit from a digitally networked society to some extent. Norbet Wiener’s loop theory suggests that successes and problems can be determined through the observation of repeated movements, eg once you see a pattern in something you can then predict how and when that thing is likely to occur again and you can prepare for it. Robin Dunbar’s theory about the dunbar number suggests that us as humans have a limit to how many stable social relationships we can maintain, the limit to this is 150 people, however on average people only connect with about 5-10 people per day.
Big businesses benefit from a digitally networked society by using loop theory because they can analyse data on their websites from customers buying habits, this could be what they buy and how often they buy that item, businesses can spot trends in this and tailor the website to their specific interests and can predict when they may need to increase their production in order to meet demand. Big businesses connect with millions of customers every day so have many more relationships than individuals.
How does big business benefit? What commodity do they trade in? Answer: predictive human behaviour. Write out an answer in your own words.
| share | active | creative | host |
| story | re-connect | personalise | stream |
| experience | store | scale | immerse |
| interface | live | adapt | binge |
| conversation | re-perform | circulate | endless |
story – story connects with teen vogue because people read teen vogue magazines to be entertained and stories are a good way to do that, articles published in teen vogue are good stories to read
endless – the teen vogue website has endless articles you can choose from to read, and people can research more on the topic in the teen vogue article if they wish to
live – teen vogue articles are based around current issues / scandals / things happening in celebs lives, so these articles are current and live so are being updated constantly
| Technology | and | newspapers |
| Production | Distribution | Consumption |
| -pen -pencil -page -word processor -printer -telephone | -large scale printing press -lorries/vans/cars stacks/shelved/display cases -billboards | -paper(ability to read and understand a digital device (ipad/phone/computer) -reading glasses |
| Production | Distribution | Consumption |
| pen pencil paper word processor printer telephone Computer Typewriter Ink License Permission Content Camera Microphone | (large scale) printing press lorries vans cars stacks shelves display cases Staff Social Media Billboards | paper (the ability to read? & understand?) a digital device (ipad/phone, computer Speech (word of mouth) Reading Glasses |
Production:
Pen/pencil/paper/word processor/printer telephone/camera/license.
Distribution:
(Large scale) printing press lorries/ vans/ cars/ stacks/ shelves/display access/social media.
Consumption:
Paper (the ability to read and understand?) a digital device (pad,phone,computer)/reading glasses.
Production-
Pen, pencil, paper, word processor, printer
Camera, microphone, license
Distribution-
(Large scale) printing press
Lorries/vans/cars
Stacks/shelves/display cases
Social media
Consumption-
Paper (the ability to read and understand)
A digital device (iPad/phone/computer)
Possibly reading glasses
| Technology and Newspapers | ||
| Production | Distribution | Consumption |
| pen / pencil / paper word processor / printer telephone | (large scale) printing press lorries / vans / cars stacks / shelves / display cases | paper (the ability to read? & understand?) a digital device (ipad/phone, computer |
news coincides and reinforces the definition of the political situation evolved by the political elite
a view that sees large cooperation and medias cooperation working hand in dove
the propaganda model that the media ‘serve to mobilize support for the special interest that dominate the state and private activity’ Chomsky 1988
Chomsky was an American linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Famous for his theory published in the book Manufacturing Consent.
Manufacturing Consent is a book by Edward S. Herman and Noam Chomsky. They proposes that mass communication media of the U.S. “are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion”, Meaning propaganda is a modal of communication.