Teen Vogue has an active following on twitter; as this recent post has 40 comments, over 175 re-tweets and over 1,000 likes. This also tells us that they are posting about the right content that their followers want to read about. They also talk about topics that are often overlooked such as disabilities and negative events that happens in the world. It informs teens (the target audience) about these topics in a way that they can relate to; such as new released TV shows and movies etc. The tweet has a quote that is in the article from an interview with George Robinson asking about his new character in “Sex Education” season 2, while also looking at his past and his acting plans for the future. The tweet then links to the article on their website (link below). Tweeting the link with a powerful sentence from the article is a good way to draw people in and is a quicker way of finding a good article to read. Also the picture is about double the size of the caption above it.

https://www.teenvogue.com/story/sex-education-george-robinson-isaac#intcid=recommendations_default-popular_8f0b148f-1152-446d-bef7-c74b3c85563a_popular4-1

Teen Vogue does talk about superficial issues that its target audience (teenage girls) would like to read as well as more genuine issues. This article about Lili Reinhart’s favourite blush is definitely a more superficial issue. The reason Teen Vogue include articles like these is to let their readers escape from “proper” issues. This is because we consume media for different reasons, as the Katz, Gurevitch and Haas theory. This talks about how we consume media for personal needs (understanding self, enjoyment and escapism) or social issues (knowledge about the world, self betterment and strengthen connections with family and friends). As we can see this article is to for escapism and enjoyment as the readers will have an interest in this topic and it lets them escape issues around the world for a couple minutes; however, the other article is more for knowledge about the world.

https://www.teenvogue.com/story/lili-reinhart-beauty-must-haves-covergirl

https://www.teenvogue.com/story/sex-education-george-robinson-isaac

Representation: In the Article, it explores how representation and diversification is in the show “sex education”, specifically George Robinson who plays the role of “Issac” who is a 22-year-old actor and student from Peterborough, England.

George is actually disabled

BTS Will Perform “Black Swan” for the First Time on “Late Late Show With James Corden”

The language of composition and layout: The main image has been displayed clear and large at the top of the article in order to give the reader an idea of what the article is about.

The genre conventions of websites:
presenter James Corden – suggesting a potential interview with BTS.
genre is music

target audience: teens with an interest in KPOP, more specifically BTS

representation: message sent – BTS will perform on The Late Late Show to their new song “Black Swan”

Teen Vogue is culturally significant in its marrying of the political with fashion and lifestyle to target a young female audience more traditionally seen as interested in more superficial issues: I think this article challenges the dominant ideology as this article focuses on the music industry rather than the fashion and politically side. However, i feel that there is a reactionary response as it does initially target the younger generation, as they are a young KPOP group.

“YouTuber Behind NikkieTutorials, Nikkie de Jager, Came Out as Transgender”

The language of composition and layout: The main image has been displayed clear and large at the top of the article in order to give the reader an idea of what the article is about.

The genre conventions of websites: youtuber – makeup industry – transgender society

target audience: youtube industry – surporting transgenders to speak out

representation: represents transgender society

Teen Vogue is culturally significant in its marrying of the political with fashion and lifestyle to target a young female audience more traditionally seen as interested in more superficial issues:

ENERGY https://t.co/KXfozj19sm

— Teen Vogue (@TeenVogue) January 17, 2020

• Young female audience more traditionally seen as interested in more superficial issues
  • This is not a superficial article because it is about an issue that is very important and would appeal to teenage girls.

• The codes and conventions of a website
  • The caption of this tweet is “ENERGY” and this can appear quite radical because it is giving empowerment to the females and in today’s society, men are seen as more powerful.
  • The cover image displayed on the link to the article is quite empowering and is enticing the target audience to click on the link because the posters about the climate strike highlight the important issue which will be covered in this article.
  • The cover image has no stereotypical assets that will appear to certain genders (such as a female on an article aimed at females) therefore it is being all inclusive and emphasizing how this article as aimed at anyone because it is such a big political and environmental issue at the moment

• How does the story construct a particular representation of the world
  • This article highlight an important social issue that needs to be addressed and therefore it is empowering more people to help create a change in the world.
  • This article is very political and is showing the extremities of what climate change is doing and therefore announcing how people are able to get involved.
  • The strikes have been advertised on the Teen Vogue website because it is radical as it is trying to influence people to change and get involved in the strikes, however it is highlighting a political issue which has been big in the news recently.
  • It has also been an article on the Teen Vogue website because the website attracts a large audience of teenagers, therefore it is educating people on important events that are happening around the world.

Teen Vogue is a former US print magazine as a sister publication to Vogue to targeted at teenage girls. The first issue was made in January 2003 and the final issue was made in December 2017.  The magazine expanded its focus from fashion and beauty to include politics and current affairs that are occurring in the world.

• Its single-copy sales dropped 50 percent in the first six months of 2016.
• Advanced publication is the parent company to Conde Nast, who publish teen vogue as well as other publications including Vogue.
• Advanced publications earned $2.4 billion a year.
• Vogue and teen vogue are sister companies

• Founded in 2003 as a sister company to Vogue
• Stopped being printed in 2015 after a steep decline in sales and the popularity of their online magazine. They dropped 50% in the first 6 months.
• In November 2017, it was announced Teen Vogue would cease its print edition and continue as an online-only publication as part of a new round of cost cuts.
• Focuses on celebrities and fashion
• The politics section has surpassed the entertainment section as the site’s most-read section
• Former Vogue beauty director Amy Astley under the guidance of Anna Wintour with Gina Sanders as founding publisher.

Conde Nast is a well renowned mass media company that is part of a media conglomerate as the company owns multiple media establishments. … Due to the company being a media conglomerate, and having many other world popular magazines being produced, it helps Vogue become as well renowned and popular as it is

Advance Media is the parent company of Conde Nast, the owners of Vogue.

Advanced Publication = Parent company (earnt 2.4 billion a year)

Conde Nast

Vogue

Teen Vogue

^^ = Vertical Integration ^^

Horizontal Integration = Vogue and Teen Vogue are sister companies

• In May 2016, Elaine Welteroth was appointed as editor, replacing Astley when she departed to become editor-in-chief of Architectural Digest
• Primary Audience = Teenagers between the ages of 17 – 24
• Images featuring popular teenager actors and singers (Lili Reinhart, Ariana Grande, Beyonce) on the front page of the website.

The owner of Teen Vogue is Condé Nast. It’s apart of a big media conglomeration and targets a particular audience of teenagers. The conglomerate integration is vertical because Vogue is owned by Conde Nast which is owned by ‘Advance’ which is a publication and a parent company. They earn 2.4 billion$ a year. However, Teen Vogue and Vogue use horizontal integration as they are sister companies. It is a fashion magazine producer covering many topics in the fashion industry. Conde Nast also owns “Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit, Condé Nast Traveler, Epicurious, Glamour, GQ, Pitchfork, Self, Teen Vogue, The New Yorker, Vanity Fai.” Teen Vogue print also dropped sales by 50 percent so they stopped printing.

Ownership

• Advanced publication (parent company) owns Condé Nast which owns vogue (founded 1892) which owns teen vogue (vertical integration)
• Vogue + Teen vogue = sister companies (horizontal integration)
• Condé Nast (American mass media company, founded in 1909 by Condé Montrose Nast) PUBLISHER
• Based in New York, United States
• More than 1 billion consumers (vogue)
• First issue date = January 2003 (teen vogue)
• Last issue date = December 2017 (they didn’t make enough money in 2016, sales dropped by 50%)
• Advanced publication (earns $2.4 billion in a year)
• moved online

MEDIA INDUSTRIES

• commercial product
• PSB through political reporting and social campaigns
• website and social media show how institutions adapt to respond to changed in consumption
• use of digital platforms show how institutions respond to new technology

MEDIA AUDIENCES

• Primary – teenage girls (aged 14-17) (demographics of gender and age)
• Secondary – Parents (some view the content of teen vogue magazines to be inappropriate for the primary target audience)
• differing interpretations – HALL reception theory
• Cultivation theory (George Gerbner) – vogue has used cultivation theory to manipulate people into viewing themselves as ‘imperfect’ and feel insecure about their bodies. They did this by releasing magazines that show the ‘perfect’ image, which is now a dominant ideology that these photo shopped celebrities are perfect and represent real life image, which they don’t, they’re fake and it’s false advertising

MEDIA REPRESENTATIONS

• Representational issues – representation of target audience of young women
• representation of particular groups – construction of young female identity
• who’s constructing the representation (HALL)
• focus on politics, social issues and technology suggests new representation for young women
• stereotypes

MEDIA LANGUAGE

• semiotics
• narrative

• Condé Montrose Nast- owns teen vogue
• He founded Condé Nast (a mass media company)
• Conde Nast published and maintained brands such as Vanity Fair, Vogue, and The New Yorker.
• Parent company is Advanced Publication
• Advanced Publication earn 2.4 Billion a year
• Vogue and Teen Vogue are sister companies
• Teen Vogue stopped printing magazines in 2016 as technology became the best place to find articles instead of buying a magazine

Teen vogue is a sister publication to Vogue and is targeted at teenage girls. Like Vogue, it included stories about fashion and celebrities. It is worth 35 million.

It published its first issue in January 2003 and its Final issue on December 2017.  It is currently a online publication.

According to Business of Fashion, since 2016, Teen Vogue has grown substantially in traffic through its website; in January 2017, the magazine’s website had 7.9 million US visitors compared to 2.9 million the previous January.

Teen Vogue‘s initial content focused on fashion, aimed at a teen audience; in The New York Times, Jazmine Hughes described this iteration in contrast to contemporaneous teen magazines as less “‘finding a prom date’ and more ‘finding a prom color palette.’

It is owned by the parent company Advanced, in the USA.

As of October 2014, Advanced was ranked as the 44th largest privately held company in the United States, according to Forbes and had a revue of 2.4 billions dollars in 2016.