noam Chomsky

Noam Chomsky the author of manufacturing consent propose that the mass communication media of the U.S. “are effective and powerful ideological institutions that carry out a system-supportive propaganda function

“political economy perspective has sometimes tended toward conspiracy theory”

“intimidated by ring wing pressure groups and imbued with anti-communist ideology”

“fewer and fewer corporations control more and more american media”

Noam CHOMSKY

Manufacturing Consent: The political economy of mass media. This book was released in 1988. The authors try to propose that the mass communication media of the US “are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion”.

“The link between news organisations and news coverage is not easy to determine.”

“Fewer and few corporations control more and more of the american news.”

The process of manipulation and persuasion. The role of advertising. Magazine companies and other large companies which sell magazines do not make profit from the buyer purchasing the magazine, they make profit from the advertiser who pays them to have their advert on the magazine.

The media don’t reflect the real world, they shape it how they want it to be. They do this by focusing on certain areas and saying things to try and persuade people.

Newspapers frame their stories in positive, negative or negotiated ways. This could be by the wording used in the story or it could be to do with the pictures chosen.

News stations told to say the same points about a specific topic to make it more believable

Noam Chomsky – MANUFACTURING consent

-Avram Noam Chomsky is an American linguist, philosopher, cognitive scientist, historian, social critic, and political activist.

He suggested that innate traits in the human brain give birth to both language and grammar.

-An outspoken opponent of U.S. involvement in the Vietnam War, which he saw as an act of American imperialism.

PROCESS OF MANIPULATION AND PERSUASION-

  • structures of ownership
  • the role of advertising – advertising fills the gaps in media forms of profit. Mass media company sell advertisers the audience. Media forms are totally reliant on advertising.
  • links of ‘the establishment’
  • diversionary tactics- ‘flack’
  • uniting against a ‘common enemy’

noam chomsky

Manufacturing Consent: The Political Economy of the Mass Media is a 1988 book by Edward S. Herman and Noam Chomsky, in which the authors propose that the mass communication media of the U.S.

Chomsky is an American linguist, philosopher, cognitive scientist, historian, social critic, and political activist. Sometimes called “the father of modern linguistics”,

‘ intimidated by right wing pressure groups’

The role of advertising is used by adverts being used to pay off production costs of producing their magazine.

Technology And Newspapers

Technology and
Newspapers
ProductionDistributionConsumption
pen / pencil /
paper

word processor / printer
telephone
camera
microphone
license
(large scale)
printing press
lorries / vans / cars
stacks / shelves / display cases
social media
platforms
billboards
paper (the ability to read? & understand?)
a digital device (ipad/phone, computer
reading glasses

PRODUCTION, distribution and consumption

Technology and Newspapers
ProductionDistributionConsumption
pen / pencil / paper
word processor / Printer
telephone
camera
microphone
license
(large scale) printing press
lorries / vans / cars
stacks / shelves / display cases
social media
platforms
billboards
paper (the ability to read? & understand?)
a digital device (ipad/phone, computer
reading glasses

new technology and the news

ProductionDistributionConsumption
pen / pencil / paper
word processor / printer
telephone
camera
microphone
license
(large scale) printing press
lorries / vans / cars
stacks / shelves / Plane / Boat / display cases
social media platforms
billboards
paper (the ability to read? & understand?)
a digital device (ipad/phone, computer
reading glasses, Contact lenses,

New Technology And The News

Technology and Newspapers
ProductionDistributionConsumption
Pen / pencil / paper
Word processor / printer
Telephone
Camera
Microphone
License
Computer
(Large scale) printing press
Lorries / vans / cars
Stacks / shelves / display cases
Social media platforms
Billboards
Adverts between shows
Storage
Company / organisation / individual to deliver
Planes / boats
Paper (the ability to read? & understand?)
A digital device (ipad/phone, computer
Reading glasses
Listening to a speech