Production:

• Digital audio recorders/ digital microphones
• Computers
• Digital Camera
• DTP/ Photoshop
• Word Processor
• Data Profiling

Distribution:

• Internet
• Social Media
• Broadcasts
• YouTube
• Wifi
• VPN

Consumption:

• Phones
• Television
• Air-pods
• YouTube
• Cinema
• USB

Marshall McLuhan

The medium is the message- the media form is what is influencing the people compared to the content in the media form. Technological determinism

https://www.teenvogue.com/gallery/teen-vogue-editors-street-style-coachella

Young female audiences more interested in more superficial issues – I believe that my chosen post supports this because fashion isn’t a political or cultural matter of any importance, it focuses on the reactionary issue about what you should wear to a festival.

Cultural issues – ‘ We didn’t want to be cliche (i.e., denim cut offs or crochet dresses) or offensive (i.e., all the cultural appropriation that happens at Coachella), which was actually pretty easy to accomplish.’ Not only do they discuss fashion they tried to incorporate radical issues such as cultural appropriate outfits. They try to inform girls on how to stay away from offensive outfits.

• Canadian Philosopher
• creator of the media theory
• “The medium is the message” is a phrase coined by the Canadian philosopher Marshall McLuhan and introduced in McLuhan’s book Understanding Media: The Extensions of Man, published in 1964. McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
• In his study McLuhan says that people change and adapt to the technology that’s around them, meaning that people around before 1440 when the printing press was introduced were more adapted to the auditory surroundings. This means that people currently are more focused on the most popular medium, that being a screen within our devices
• wrote the book: understanding media- extensions of man

‘SELENA GOMEZ’S LATEST BEAUTY LOOK IS ALL ABOUT RETRO GLAMOUR’

https://www.teenvogue.com/story/selena-gomez-retro-beauty#intcid=recommendations_default-popular_a8e2288a-218d-489d-8ec6-44a1ee82c921_popular4-1

“its marrying of the political with fashion and lifestyle” – my story is based around beauty and celebrity lifestyle, not politics. This confirms the fact that this is magazine was first based around fashion and beauty but evolved to be about politics.

“target a young female audience” – this story does target female audiences as its relates to beauty, however, boys too can be interested in makeup which is why this could be considered a radical text.

“other magazines (online) are struggling to maintain audiences” – This now an online magazine (since 2017). The story has multiple references to the online world like Selena’s “new album Rare”, ” The Tonight Show” tv program and “I Dream of Jeannie” another program.

“explicit feminist stance” – A woman wrote this article, in which she compliments Selena multiple times like “The star looked stunning.” This could be an example of women empowering women which can be considered a good feminist act.

Dominant ideology of women in the spotlight.

Teen Vogue is targeted at teenage girls and they do this by including stories about fashion and celebrities which is mainly towards females . Free People is an American bohemian apparel and lifestyle retail company who’s customer is described as a 20-something girl who is smart, creative and self-aware.