Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
In my opinion business’ benefit massively in digital media because of their ability to gather data and information whereas with printed media exact details can’t be gathered. Companies use the loop theory to gather information and data and produce content that we have been previously interested into to create more profit. Consumers argue that we have endless escapism and freedom on the internet but according to the Dunbar the maximum relationships humans can have is 150 with an average of 5 or 6 so you could argue that we don’t gain as much compared to companies
What is the network effect (Theodore Vail)? Network Effects describes the phenomenon how the value of a good or service increases as more people start to use that good or service.
What is ‘loop theory’? (Norbert Wiener) Using data to predict what is going to happen next
What is the Dunbar number? (Robin Dunbar) Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships in which an individual knows who each person is and how each person relates to every other person.
Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships—relationships in which an individual knows who each person is and how each person relates to every other person. This number is thought to be 150
What is the network effect?
The network effect is a phenomenon whereby increased numbers of people or participants improve the value of a good or service, such as having one telephone is useless whereas having multiple phones gives the phones value.
What is ‘loop theory’?
The viral expansion loop is a marketing theory where users of a product are its primary marketers, predicting what the customer may want with reviews
Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
Big businesses, tech or not, benefit as a result of loop theory as they can gather data to predict your interests so can then show you more related topics, to allow you to consume a continuous line of media the want you to see, and they can make money off
Network Effect describes the phenomenon how the value of a good or service increases as more people start to use that good or service.
What is the Dunbar number
Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. It is used in relation with social media such as Facebook ad people having thousands of ‘friends’.
What is ‘loop theory’
predicting movement, patterns and other things based on collected data from the past
Who really benefits from a digitally networked society? Big business or individuals?
Big businesses can use the loop theory to predict patterns in individuals and groups. They can then promote and advertise to these groups appealing to there likes and interests. Individuals also have access to adding thousands of ‘friends’ on social media which exceeds the Dunbar number.
Network Effects describes the phenomenon how the value of a good or service increases as more people start to use that good or service. … This phenomenon was first described by Theodore Vailin 1908.
Cybernetics is applicable when a system being analyzed incorporates a closed signaling loop—originally referred to as a “circular causal” relationship—that is, where action by the system generates some change in its environment and that change is reflected in the system in some manner feedback that triggers a system change. Use predicted data to determine future actions. ‘When we walk why don’t we fall over.’
The theory of Dunbar’s Number posits that 150 is the number of individuals with whom any one person can maintain stable relationships.
The Network effect (Theodore Vale) : Becomes more valuable as more people join creating a stronger connection as you come into contact with more people creating more data with stronger pathways which lead onto more people becoming connected ever expanding a network. For example one person knows two others. the others know two others which multiply people using the network.
The loop theory (Norbert Weiner): predicting future behaviour from gathered data erecting an outcome
Dunbars number (150) (Robin Dunbar) :Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships—relationships in which an individual knows who each person is and how each person relates to every other person.
What is the network effect: The network effect is a phenomenon whereby increased numbers of people or participants improve the value of a good or service. However, as more users gained access to the Internet, they produced more content, information, and services
loop theory:
what is Dunbar’s number: Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships, relationships in which an individual knows who each person is and how each person relates to every other person.
Technological Determinism – The belief that technological development determines cultural and social change.
McLuhan coined the expression “the medium is the message” and the term global village, and predicted the World Wide Web almost 30 years before it was invented
Teen Vogue personalise their website with the stories they want to post. Stories can be shared and distributed to audiences that may not see it before new technology was introduced. A conversation can emerge on Teen Vogues other social medias. Teen Vogue creates an endless stream of content to be consumed by the audience.
What is the network effect (Theodore Vale)?
Whereby increased numbers of people or participants improve the value of a good or service such as having one telephone is useless whereas having multiple phones gives the phones value
What is ‘loop theory’? (Norbert Weiner)
The viral expansion loop is a marketing theory where users of a product are its primary marketers
What is the Dunbar number? (Robin Dunbar)
Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships – 150
Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
Q: How does big business benefit? What commodity do they trade in? Answer: predictive human behaviour. Write out an answer in your own words.
Big Businesses benefit due to loop theory as they gather data on individuals predictability and so can predict what the individual wants to satisfy the consumer. However they don’t only monitor behaviour but control it to some extent. It also benefits individuals as it predicts what they consumer want and so consumes more media of what product and info they want.
Social media reaches a maximum audience, while traditional media’s audience is generally more targeted. Social media is versatile (you can make changes once published), whereas traditional media, once published, is set in stone. Social media is immediate, while traditional can be delayed due to press times
Traditional media allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more. In comparison, new media allows companies to target a narrow target audience through social media, paid online ads, and search results.
MARSHALL MCLUHAN
Perhaps McLuhan’s best known and most commonly studied theory is that of “hot” and “cool” media. In the context of this theory, the terms “hot” and “cool” refer to the degree of interaction between the user, reader, or interpreter of the medium (audience participation). Hot media includes film, print media, radio, photographs, and even the phonetic alphabet, all of which possess a certain “rigidity” (for lack of a better word) in the sense that viewers have to interact with the medium less and do not have to derive their own meaning from it to the same extent that they would with cool media (McLuhan 23). For instance, when an audience is shown a film or a photograph, they passively experience what is being presented to them; hardly any action is required at all as they can experience the medium in full without interacting with it on a deeper level. McLuhan states in Understanding Media, “Any hot medium allows of less participation than a cool one, as a lecture makes for less participation than a seminar, and a book for less than dialogue…our own time is crowded with examples of the principle that the hot form excludes, and the cool one includes (23). Therefore, hot media can be thought of as any medium in which the audience plays a passive (or, at least, not very active) role, exercising little control over the information that is being consumed.
a big advantage of new media compared to old media that links with (Norbert Wiener) ‘feedback loop theory’
Alex Krotoski is another good theorist to quote in your exam!
What is the network effect? (Theodore Vail)
Summary:how many people use it = the better it is
Can you remember what ‘feedback loop theory’? (Norbert Wiener)
developed in ww2. constant loop of information of action and reaction to be able to predict what happens next. collecting past information to use for future predictions.
What is the Dunbar number? (Robin Dunbar)
its the number of social interactions one person can have with the maximum number being 150 but we really only interact with 5 or 6 on a daily bases
Q:Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
in my opinion I think that conglomerates benefit more than individuals when referring to the loop theory. Using teen vogue which is a website that giving out in a sense “free information” but is actually uses Norbert Wiener loop theory to get something more valuable then money but individuals data. meaning there actions and patterns of buying habits and interests. by collection this type of data teen vogue can sell that very valuable information to other marketing companies to help them target audiences better by knowing those habits and interests.
Q: How does big business benefit? What commodity do they trade in? Answer: predictive human behaviour. Write out an answer in your own words.
