| Technology and Newspapers | ||
| Production | Distribution | Consumption |
| pen / pencil / paper word processor / printer telephone camera microphone license computer | (large scale) printing press lorries / vans / cars stacks / shelves / display cases / boxes social media platforms company / organisation / individual to deliver product storage billboards, postman/papaperboy | paper (the ability to read? & understand?) a digital device (ipad/phone, computer reading glasses / eyes / braille / audio provision (headphones) Wifi |
Noam Chomsky
Chomsky, otherwise known as “the father of modern linguistics”, is best known for his influence on linguistics, specifically, the development of transformational grammar. Chomsky believed that formal grammar was directly responsible for a person’s ability to understand and interpret mere utterances.
Chomsky propose that the mass communication media of the U.S. “are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion”
Consent is manufactured by:
Structures of ownership: Stories that only benefit the conglomerates
The role of advertising: A concealed term for propaganda to control the people, selling the people to the advertising companies
Links with ‘The Establishment’: The stories that benefit other companies and organisations with the people who own the business
Diversionary tactics – ‘flack’: Whistle-blowers and bad journalists are discredited and crushed. They also change the stories to control the audience for what they want to hear.
Uniting against a ‘common enemy’: the media proposes a enemy for the people to rally against