-Avram Noam Chomsky is an American linguist, philosopher, cognitive scientist, historian, social critic, and political activist.

–He suggested that innate traits in the human brain give birth to both language and grammar.

-An outspoken opponent of U.S. involvement in the Vietnam War, which he saw as an act of American imperialism.

PROCESS OF MANIPULATION AND PERSUASION-

• structures of ownership
• the role of advertising – advertising fills the gaps in media forms of profit. Mass media company sell advertisers the audience. Media forms are totally reliant on advertising.
• links of ‘the establishment’
• diversionary tactics- ‘flack’
• uniting against a ‘common enemy’