Technology and Newspapers

Production	Distribution	Consumption
pen / pencil / paper word processor / printer telephone camera microphone license computer	(large scale) printing press lorries / vans / cars stacks / shelves / display cases / boxes social media platforms company / organisation / individual to deliver product storage billboards postman / paperboys	paper (the ability to read? & understand?) a digital device (ipad / phone, computer) reading glasses / eyes / braille / audio provision (headphones)

Noam Chomsky

Chomsky propose that the mass communication media of the U.S. “are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion”

Consent is manufactured by:

Structures of ownership –

Only stories that will benefit the conglomerates

The role of advertising –

Advertising paints the picture and propaganda to control people. This sells the people to the advertising

Links with ‘The Establishment’ –

The stories that benefit other companies and organisations with the people who own the businesses

Diversionary tactics – ‘flack’ –

Whistle-blowers and bad journalists are discredited and crushed. They also change the stories to control the audience for what they want to hear.

Uniting against a ‘common enemy’ –

The media proposes a enemy for the people to rally against

Manipulation

AGENDA SETTING –

FRAMING – Influences the individual’s perception of something not real

MYTH MAKING –

CONDITIONS OF CONSUMPTION –