TEEN VOGUE QUESTION

To what extent is Teen Vogue constructed to respond to the demands of various interested groups?

In your response you should consider groups which have influence online, for example consumers, advertisers and competitors.

  • 150 is the Dunbar number and suggests that that is the stable number of social interactions that people have with others.
  • Companies like Teen Vogue are a subsidiary of the conglomerate Conde Nast and they sell on their users data.
  • Teen Vogue makes money because it asks companies to pay them to sell them data to help them attain an audience.
  • Teen Vogue appeals to their teenage girl target audience by using colloquial language and covering different sectors that stereotypical appeal to teenage girls, such as fashion and beauty and through the use of social media influences that the target audience might recognize.
  • Teen Vogue will appeal to their target audience as they are available on the internet, which will appeal to their target audience as stereotypical teenagers like to use the internet and are “glued to their phone screens”
  • Teen Vogue uses very informal and colloquial language in order to appeal to their target audience by building a relationship with the target audience through using language that they are familiar with and language that they will be able to understand (ie slang words)

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