Network effect – a phenomenon where a product or service’s value increases as the number of users increases. the more people that use these services, the more valuable they become.

Feedback loop theory – mass media actions and audience response loop, predicted human behaviour.

Dunbar’s number – a suggested cognitive limit to the number of people with whom one can maintain stable social relationships.

Do big businesses or individuals benefit from a digitally networked society?

 I think that big businesses benefit more than individuals. This is because they can predict human behaviour and then tailor ads to he individual.

How do businesses benefit?  

They make profit.

New media words:

Immerse – New media is more immersive as there is no limit on how long you spent on the internet. For example,  you can finish reading a book and be immersed for that while.

Contrasting old and new media.

About me vs About you.

New media is about me in the sense that all a persons details about themselves is online. Old media is about you as an activity like reading is a passive involvement including just yourself and the book, no information about yourself as a person is revealed.