Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
- networks rely on others to interact with them (network theory) in order to work and to sell their product.
- Big Business attracts different kinds of individuals via an attractive product. then, it collects marketing data and sells it to companies
- individuals may benefit a little but not that much
Q: How does big business benefit? What commodity do they trade in? Answer: predictive human behaviour. Write out an answer in your own words.
- big business collects data about visitors and sells this data to companies who wish to use targeted ads
- loop theory