(Theodore Vail) what is the network effect?  Network Effects describes the phenomenon how the value of a good or service increases as more people start to use that good or service

(Norbert Wiener) feedback loop theory? Cybernetics is a transdisciplinary approach for exploring regulatory systems—their structures, constraints, and possibilities. … Cybernetics includes the study of feedback, black boxes and derived concepts such as communication and control in living organisms, machines and organizations including self-organization.

(Robin Dunbar) Dunbar number? 150 is the number of individuals with whom any one person can maintain stable relationships.

Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’? I believe the big businesses benefit from a digitally networked society. This is because as the loop theory and the Dunbar number suggests individuals only connect with 5 or 6 people where as big businesses will benefit from connecting with millions and studying their interests to make profits.