Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’

A network suggests multiple modes of communication, allowing anyone in the network to connect with anyone else in the network. Although the public can benefit from this access to global communication via the internet, theorist Robin Dunbar, suggests that there is a limit to the amount of relationships one person can maintain presented via the Dunbar number of 150. In theory, the internet would allow a global network to be formed whereby one person can build relationships with millions of people; in reality, the number is much smaller, with the average person maintaing around 5/6 relationships. Therefore, ultimately big bussiness, those whp store the publics data, would benefit more from a digitally networked society where everyones likes, dislikes, actions and locations can be monitored and sold for profit.

How does big business benefit? What commodity do they trade in? Answer: predictive human behaviour. Write out an answer in your own words.