Dunbar’s number– is a suggested limit to the number of people with whom one can maintain stable social relationships this number is 150. (Robin Dunbar)

Network Effects– describes how the value of a good or service increases as more people start to use that good or service. (demand increases, the value of the good/service increases) (Theodore Vail)

Loop theory– Using previous data collected to predict future behaviors. For example walking. (Norbert Wiener)

Who really benefits from a digitally networked society? Big business or individuals ?

Generally big businesses benefit from from a digital network. This because they can predict what goods and services people will want in the future they can do this by using the loop theory. This is when a business will use data previously collected to predict future behaviors. For example teen vogue can see what people are drawn too first and which topics they are most interested in to create more content that they know people will be interested in. Therefore they will benefit as they will return to the page and hopefully become loyal to the online magazine.

New vs Old

New media is different from old media as the content is endless , there is always something for people to consume,where as old media would come to an end for example a book will eventually come to a stop.This relates to teen vogue as it always updates its content therefore the consumers wont get bored and can binge on there content.

New media can be personalized as online businesses can track what you are interested in and personalize the content to what people want to see.

A free platform is important as it allows people to accessyour goods and serviced for free, they re more likely to return where as if you charge them for just trying to browse they are more likely to look else where.

Endless: old media finishes whereas new media, online specifically, is endless ie a magazine will have its start page 1 and will have the last page, page 80 for example whereas new media you find one article nad can keep on going and going.

Stream: In media you are able to view endless amount of media mainly for free where as old media you have to purchase a physical copy which has end and is limited

Adapt: Old media used to struggle to gather accurate data to help them decide what was of interest and selling their products. By adapting to new media online they can privately gather data by which stories have the most activity and view time to create more proffit.

Endless: Old media had an end which was the end of the book or page whereas new media can become endless with plug ins into new stories

Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’

Big businesses benefit from a digitally networked society. This is because they are able to reach a wider audience across the world to share their good or service. Businesses can see what you’re interested in by using the loop theory. They will be able to predict what the audience wants next and will be able to release a product to benefit them.

Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’

In my opinion business’ benefit massively in digital media because of their ability to gather data and information whereas with printed media exact details can’t be gathered. Companies use the loop theory to gather information and data and produce content that we have been previously interested into to create more profit. Consumers argue that we have endless escapism and freedom on the internet but according to the Dunbar the maximum relationships humans can have is 150 with an average of 5 or 6 so you could argue that we don’t gain as much compared to companies

Who really benefits from a digitally networked society? : I think that it is both big businesses or individuals because;

-Individuals have easy access to their friends

-Individuals are able to make a lot of new friends

-big businesses are able to gain a lot of information on us to create bio for their benefit

What is the network effect (Theodore Vail)? Network Effects describes the phenomenon how the value of a good or service increases as more people start to use that good or service.

What is ‘loop theory’? (Norbert Wiener) Using data to predict what is going to happen next

What is the Dunbar number? (Robin Dunbar) Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships in which an individual knows who each person is and how each person relates to every other person.

What is the Dunbar number?

Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships—relationships in which an individual knows who each person is and how each person relates to every other person. This number is thought to be 150

What is the network effect?

The network effect is a phenomenon whereby increased numbers of people or participants improve the value of a good or service, such as having one telephone is useless whereas having multiple phones gives the phones value.

What is ‘loop theory’?

The viral expansion loop is a marketing theory where users of a product are its primary marketers, predicting what the customer may want with reviews

Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’

Big businesses, tech or not, benefit as a result of loop theory as they can gather data to predict your interests so can then show you more related topics, to allow you to consume a continuous line of media the want you to see, and they can make money off

What is the network effect

Network Effect describes the phenomenon how the value of a good or service increases as more people start to use that good or service.

What is the Dunbar number

Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. It is used in relation with social media such as Facebook ad people having thousands of ‘friends’.

What is ‘loop theory’

predicting movement, patterns and other things based on collected data from the past

Who really benefits from a digitally networked society? Big business or individuals? 

Big businesses can use the loop theory to predict patterns in individuals and groups. They can then promote and advertise to these groups appealing to there likes and interests. Individuals also have access to adding thousands of ‘friends’ on social media which exceeds the Dunbar number.

Network Effects describes the phenomenon how the value of a good or service increases as more people start to use that good or service. … This phenomenon was first described by Theodore Vail in 1908.

Cybernetics is applicable when a system being analyzed incorporates a closed signaling loop—originally referred to as a “circular causal” relationship—that is, where action by the system generates some change in its environment and that change is reflected in the system in some manner feedback that triggers a system change. Use predicted data to determine future actions. ‘When we walk why don’t we fall over.’

The theory of Dunbar’s Number posits that 150 is the number of individuals with whom any one person can maintain stable relationships.