Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships—relationships in which an individual knows who each person is and how each person relates to every other person.
A feedback loop is a concept found in systems theory. Feedback loops provide information to an organization about system successes and problems. Success results in a positive feedback loop and problems create a negative feedback loop.
Vail used the concept of Network Effects to build AT&T into a monopoly of telephone communication in the early 1900s. … There are also Indirect Network Effects, which occur when more customers indirectly increase the value of a product of service.
Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
A network suggests multiple modes of communication, allowing anyone in the network to connect with anyone else in the network. Although the public can benefit from this access to global communication via the internet, theorist Robin Dunbar, suggests that there is a limit to the amount of relationships one person can maintain presented via the Dunbar number of 150. In theory, the internet would allow a global network to be formed whereby one person can build relationships with millions of people; in reality, the number is much smaller, with the average person maintaing around 5/6 relationships. Therefore, ultimately big bussiness, those whp store the publics data, would benefit more from a digitally networked society where everyones likes, dislikes, actions and locations can be monitored and sold for profit.
How does big business benefit? What commodity do they trade in? Answer: predictive human behaviour. Write out an answer in your own words.
Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
i would say that large businesses/companies are the ones who benefit form the digital network society, as linking to the ‘dumber number’ theory, the people who actually know about people and communicate the most with, are large companies. The reason why it is not individuals who are the ones who benefit the most from the digital network society, i because even though they have the potential to connect to millions of people, they only communicate/know a very small variety.
(Theodore Vail) what is the network effect? Network Effects describes the phenomenon how the value of a good or service increases as more people start to use that good or service
(Norbert Wiener) feedback loop theory? Cybernetics is a transdisciplinary approach for exploring regulatory systems—their structures, constraints, and possibilities. … Cybernetics includes the study of feedback, black boxes and derived concepts such as communication and control in living organisms, machines and organizations including self-organization.
(Robin Dunbar) Dunbar number? 150 is the number of individuals with whom any one person can maintain stable relationships.
Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’? I believe the big businesses benefit from a digitally networked society. This is because as the loop theory and the Dunbar number suggests individuals only connect with 5 or 6 people where as big businesses will benefit from connecting with millions and studying their interests to make profits.
The network effect describes how the value of a good or service increases as more people start to use that good or service. This was described by Theodore Vail in 1980.
The Network effect explains the effect that the user of a service or product has on the value of the product or the service.
Can you remember what ‘feedback loop theory’? (Norbert Wiener) 21 mins into video
Also known as cybernetics, Norbert Wiener explains that cybernetics is the scientific study that looks into how humans, animals and machines communicate with and can control each other.
It emphasizes how there is predictive behavior in humans
What is the Dunbar number? (Robin Dunbar)
The Dunbar effect is also called the rule of 150 and is the number of stable social interactions that somebody can have, when in reality, it is only really 4, 4 or 6 stable social relationships.
Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
I personally think that big businesses benefit from a digitally networked society because the Dunbar number is 150 and a business can take the data from that 150 people that someone knows and sell it onto other businesses with the 150 people that people related to the original person know. For example if Sally Smith knows 150 people on Twitter and is interested in tea towels and her friend Bob White likes books, then they can sell the data onto other businesses in order to create lots of business
Q: How does big business benefit? What commodity do they trade in? Answer: predictive human behaviour. Write out an answer in your own words.
Businesses benefit massively because they sell data onto other businesses, which helps them to make money. They can then predict what to target advertising wise. For example, in the summer an AI can predict that more people will click on an ad link to their site for swimwear and beachwear rather than if it was advertised on a website during the winter.
What is the network effect? (Theodore Vail) – The value of a good e.g a phone can only become important/ increase as moer people use it. For example, if only one person had a phone the goods value would be low due to the limited amount of communication it can provide.
Can you remember what ‘feedback loop theory’? (Norbert Wiener) 21 mins into video – WW2 American Mathmatician. loop of information allows to predict future action – continuous feedback. The idea that your basing predications of the future on habbits of the past. Old media – cannot tell if consumers actually like the product. New media – people/ their actions/ locations can be tracked, this data can then be used in order to improve a product (teen media article) in order to increase sales/ the amount of consumers.
What is the Dunbar number? (Robin Dunbar) – 150 is the suggested cognitive limit to the number of people with whom one can maintain stable social relationships, in reality the number is lower (4/5). companies can communicate with millions of people.
Internet of things – everyday objects will have embedded computer systems in them –
What is the Network Effect? The value of goods or services increase as more people start to use that good or service. (Telephone)
Feedback Loop Theory: Provides information to an organisation about the systems successes and problems. Predicting what your going to do before you do it.
What is a Dunbar number? A suggested cognitive limit to the number of people with whom we can maintain stable social relationship with. 150 is the suggested number of friends we can maintain.
