share	active	creative	host
story	re-connect	personalise	stream
experience	store	scale	immerse
interface	live	adapt	binge
conversation	re-perform	circulate	endless

Re-connect: This word can relate to teen Vogue because it re-connects teens with the everyday media and what they find interesting.

Binge: This word can relate to teen Vogue because people like to binge different news articles from the website as they can be interesting.

Story: This word can relate to teen vogue because they publish stories and articles of everyday life of people.

Table to contrast ‘New’ vs ‘Old’ Media: Do you agree?

NEW MEDIA	OLD MEDIA
Active involvement	Passive involvement
Two-way conversation	One-way conversation
Open system	Closed system
Transparent	Opaque
One-on-one marketing	Mass marketing
About Me	About You
Brand and User-generated Content	Professional content
Authentic content	Polished content
FREE platform	Paid platform
Metric: Engagement	Metric: Reach/ frequency
Actors: Users / Influencers	Actors/ Celebrities
Community decision-making	Economic decision-making
Unstructured communication	Controlled communication
Real time creation	Pre-produced/ scheduled
Bottom-up strategy	Top-down strategy
Informal language	Formal language