Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’
Large businesses benefit mostly from a digitally networked society because of ‘the loop theory’, this theory suggests that there can be many links just from one business to another helping businesses grow and evolve. However the dunbar number suggests that one individual can only have so many stable social links with people implying that an individual will have a lot less links than a large business.
How does big business benefit? What commodity do they trade in? Answer: predictive human behavior.
Big businesses benefit because it means they can have a lot more links with other businesses making trading easier and profits for that business higher.
