What is the network effect
Network Effect describes the phenomenon how the value of a good or service increases as more people start to use that good or service.
What is the Dunbar number
Dunbar’s number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. It is used in relation with social media such as Facebook ad people having thousands of ‘friends’.
What is ‘loop theory’
predicting movement, patterns and other things based on collected data from the past
Who really benefits from a digitally networked society? Big business or individuals?
Big businesses can use the loop theory to predict patterns in individuals and groups. They can then promote and advertise to these groups appealing to there likes and interests. Individuals also have access to adding thousands of ‘friends’ on social media which exceeds the Dunbar number.