| Technology and News Production | ||
| Production | Distribution | Consumption |
| – Camera | – The Internet | – Phones |
| – Audio Recorder | – Social Media | – TVs |
| – Computer | – Broadcasts (Satellite or Terrestrial) | – Computer |
| – Adobe Creative Cloud | – Adverts in between TV shows. | – Tablets |
| – Word Processor | – Emails | – Headphones |
| – Drawing Tablet | – Website | – Website |
| – Website Builder | – YouTube | – USB Type-C Charger |
Marshall McLuhan
Marshall McLuhan proposed in 1964 that the “Medium was the Message”. This means that what we look at media with (the medium / the technology) is more important that the actual media; or anything else (i.e. over companies, organisations, governments, individuals, representation, texts etc. He wrote a book about it called “The Media is the Massage”; though it was meant to be called The Media is the Message the publisher got it wrong but he liked the name so much that he kept the mistake
Media Terms – New and Old
Story – Old – a narrative in a book – New – watching a narrative through a film or TV show
Conversation – Old – talking to someone face-to-face – New – messaging someone on your phone via text/email/apps messaging system
Active – Old – someone that does a lot of sport – New – someone that spends a lot of time on social media
Re-Cap of the Video
The Network Effect (by Theodore Vail) describes how the value of a good or service increases as more people start to use that good or service. I.E. a smartphone is not as valuable if no one else has one as you can not text your friends.
The ‘feedback loop theory’ (by Norbert Wiener) is how we base predict what will happen in the future by analysing the past. With new media we can track the audience’s behaviour as now we can look at what time they looked at it, how many people looked at it, what they like and look at first. From this we can change what we produce to get the best possible product.
The Dunbar number (by Robin Dunbar) is the number of people we talk to. Maximum is 150 people but realistically we talk to around 10. However, on social media we often have over 500 ‘online’ friends.
These all link together as we have the possibility of connecting to millions. However, we really connect to about 10 people. Though businesses do connect with thousands. Businesses like this because companies can sell the population’s data to companies to the audience that sell this product so the companies can target them. Though Zuboff says that companies used to do this but now they can place ads about stuff you are interested in to get you to buy these products.
Who really benefits from a digitally networked society? Big business or individuals?
I believe that both big businesses and individuals benefit from a digitally networked society as individuals get a more personal web browsing experience, as they get adverts based on their interests or previous activity. However, big businesses also benefit as they can sell out data and make large profits from it, and they can show us adverts that we are more likely to buy which means they get more customers and a larger potential customers.
Positives and Negatives of Social Media
| Benefits | Negatives |
| Freedom | Data is sold |
| Possibility to earn money | You can be tracked |
| Possibility to become famous | You lose your privacy |
| Easier to market products | Online bullying is more common |