Production	Distribution	Consumption
> digital audio recorders > digital cameras >computers laptops tablets software programs( photoshop)	> the internet > social media > broadcasts (statellite or terrestrial) computer	> phones > televisions > DAB’s laptops

Marshall Mcluhan –

Theory that ‘medium is the message’ , publication in 1964, examines humans’ relationships to the different types of media. Dominant sense- used to be the ear, however is now visual as the use is words is more commonly used

New vs old technology-

• Old technology was fixed and cannot be edited once distributed however if teen-vogue shared a story it can be edited and changed.
• Old technology had to be individually distributed however new technology can be shared with multiple people at once, for example Teen-vogue could stream videos on their online website.
• Old technology used to take a long period of time if being distributed to international places therefore by the time someone had reached it the news could be out dated, whereas Teen Vogue shares active news that is relevant to the world now.
• The media produced with new technology is endless and can be found at anytime even aver the event has happened, unlike newspapers that eventually age or get damaged online articles like on Teen Vogue are reachable at any time.