Wrote the Book Media is the Massage (‘Media is the message’)

“Societies have always been shaped more by the nature of the media by which men communicate by the content of the communication” (p. 8: 1967)

Theorised that it is the psychical form in which media presents itself that is the importance and has the lasting effect, not the context itself.

e.g the way in which you position your furniture to fit around and face your TV.

The way in which they way communication is delivered is more important then the content and makes psychical and biological changes to humans and they way er live our lives.

New and Old Media:

With old media such as a novel, you can read and immures yourself in the creative story and share the experience with other by reading it with them/discussing it but ultimately is comes to an end. However, with new media it is endless, there are always way to reconnect, binge and immerse yourself constantly. You can adapt it and personalize it. This relate to Teen Vogue