Herbert Marshall McLuhan CC was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge. Born on July 21, 1911, and died on December 31, 1980

Marshall McLuhan’s Understanding Media: The Extensions of Man, an acclaimed book that has become a cornerstone in media theory since its publication in 1964, examines humans’ relationships to the different types of media to which they are exposed on a daily basis, and considers how meaning is derived from one’s interactions with these various mediums. In other words, meaning does not lie within the form of media itself or it’s Content