Herbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge.
“The medium is the message”
McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.
