targets a young female audience more traditionally seen as interested in more superficial issues –
I disagree with this statement due to the fact that the case study discusses historical and political issues and events such as the Mass Shootings that Are Connected to America’s Legacy of Anti-Indigenous Violence. This implies that Teen Vogues target audience is also interested in more serious and important topics therefore disproving the statement saying that the audience is superficial
Its explicit feminist stance and reporting on the Trump presidency has made it a relatively radical voice in the context of mainstream US media –
I agree with this statement as the case study talks about radical stories such as mass shootings however I partly disagree with the statement due to the fact that the story about Mass Shootings and their Connection to the Anti-Indigenous violence does not show any feminist views or opinions.#
Article: March for Our Lives Florida: What Happens After a School-Shooter Lockdown.
Teen Vogue Targets a young female audience more traditionally seen as interested in more superficial issues – This article is about a serious cultural and political issue and therefore it challenges the stereotype of female teenagers only being interested in superficial issues.
The article is an opinion piece that promotes activism to raise awareness of the issue of school lockdowns.
Teen Vogue is culturally significant in its marrying of the political with fashion and lifestyle to target a young female audience more traditionally seen as interested in more superficial issues. Its explicit feminist stance and reporting on the Trump presidency has made it a relatively radical voice in the context of mainstream US media. The social and economic contexts can be addressed in terms of how the product has been received and how it has succeeded when other magazines (online) are struggling to maintain audiences.
I agree with the above statement when it says Teen Vogue is the emerging politics with fashion and lifestyle. I looked at the article by De Elizabeth titled ‘2020 women’s march: the most powerful protest signs’. The article is about the thousands of people that took to the streets for a women’s march focused on a variety of issues including LBGTQ rights and climate change, which are both hot political topics at the moment but are also lifestyle choices. I also agree when it says that it is targeted at a young female audience as the title suggests it is an article for women however the march itself was based on issues that affect everyone.
“The medium is the message” – McLuhan proposes that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.
Herbert Marshall McLuhan CC was a Canadian philosopher. He was born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge.
target a young female – Teen vogue aims to target young females, Sex education is a show that does just that, as the issues raised are common for teenagers. The issue that Ola has with Otis that she doesn’t have the courage to tell him he did a bad job this is an issue that some young girls can relate to, as this is the age where teenagers start to ‘experiment’ and try new things with their partners.
explicit feminist stance – This Sex Education article is solely based around Ola and her journey of self discovery
radical voice in the context of mainstream US media – The article is reactionary to everyday life especially to a teenager , this is because it addresses real life issues such as sexuality and struggle with acceptance of yourself
significant in its marrying of the political with fashion – this article is talking about political issues but around the topic of fashion. The article talks about the issues that are happening in the world to do with climate change and an approach that the fashion world is taking to tackle climate change. “In a world where resources are diminishing and landfills are overflowing with discarded garments, it’s our duty to look for renewable resources, in addition to biodegradable and compostable materials,”
explicit feminist stance – the article makes it clear that it is a woman who has created this brand of bio-degradable denim, which relates to their feminist stance because they are talking about the fact that she created the idea, and is launching the brand. This can be seen as empowering for the woman.
relatively radical voice in the context of mainstream US media. – in the article, the producer writes about how the rest of the fashion industry needs to be more open to the idea of creating sustainable fashion. to share our innovation and beliefs with the wider fashion industry.”
How to Deal With Not Getting Into Your “Dream” College
An audience of teenage girls may typically be more interested in “superficial issues“. However, this article talks about an important social issue that may affect a great number of its target audience; something different from makeup and fashion.
Codes and conventions- The main image is eye-catching and helps to immediately draw the eye and capture a potential readers attention.
Representation- This article shows teenage girls that they should “Take a deep breath — you’re going to get through this”. This is a contrast to the sunny and bright articles that you would expect to see in a magazine of the same style as Teen Vogue.
Young audience traditionally seen interested in more superficial issues
Although I feel my generation is more politically and socially aware than past teenage generations, I find that as new technology is in your face a lot, this makes us humans want to indulge and please other humans in these superficial topics using the technology by being the most in your face. With this, advertisers try to promote their products and sell them as “THIS WILL HELP YOU PLEASE OTHERS AND LOOK GOOD” e.g. this article is promoting the brand ULTA, a well known make up and skincare shop that sells multiple popular brands within its shops.
The codes and conventions of a website
When you first open up this page it shows you multiple skin care products that are spread out. this is important as it relates to the article and gives the article context on which brands are involved in Ulta’s Love Your Skin Sale.
How does the story construct a particular representation of the world
From a political view, this article seems to show that the world can be quite materialistic and obsessed with looks.
TASK 1: What do you know? Find out as much as you can about this product and share this with the class. Start with a discussion and then develop your initial ideas with some EVIDENCE, post up your findings to use as revision notes.
Teen Vogue is a former US print magazine and current online publication launched in 2003
Teen Vogue has ceased its print edition and continues as an online-only publication as they dropped 50% of sales in the first 6 months of it going online
advanced publication is condé nasts parent company
Teen vogue is a sister publication to vogue
Its primary target audience is at teenage girls
it includes stories about fashion and celebreties but has now also expanded its focus from fashion and beauty to include politics and current affairs.
Vogue, therefore teen vogue is owned by condé nast, which is a large media company
Condé nast’s media titles attract more than 84 million consumers in print, 366 million in digital and 384 million across social platforms:
Condé nast own allure, architectural digest, glamour, vanity fair, the New Yorker, vogue and teen vogue.
Condé nast is worth an estimated $13bn
Anna Wintour (the editor in chief at vogue/creative director of condé nast) is estimated to be worth $35m
Marshall McLuhan proposed in 1964 that the “Medium was the Message”. This means that what we look at media with (the medium / the technology) is more important that the actual media; or anything else (i.e. over companies, organisations, governments, individuals, representation, texts etc. He wrote a book about it called “The Media is the Massage”; though it was meant to be called The Media is the Message the publisher got it wrong but he liked the name so much that he kept the mistake
Media Terms – New and Old
Story – Old – a narrative in a book – New – watching a narrative through a film or TV show
Conversation – Old – talking to someone face-to-face – New – messaging someone on your phone via text/email/apps messaging system
Active – Old – someone that does a lot of sport – New – someone that spends a lot of time on social media
Re-Cap of the Video
The Network Effect (by Theodore Vail) describes how the value of a good or service increases as more people start to use that good or service. I.E. a smartphone is not as valuable if no one else has one as you can not text your friends.
The ‘feedback loop theory’ (by Norbert Wiener) is how we base predict what will happen in the future by analysing the past. With new media we can track the audience’s behaviour as now we can look at what time they looked at it, how many people looked at it, what they like and look at first. From this we can change what we produce to get the best possible product.
The Dunbar number (by Robin Dunbar) is the number of people we talk to. Maximum is 150 people but realistically we talk to around 10. However, on social media we often have over 500 ‘online’ friends.
These all link together as we have the possibility of connecting to millions. However, we really connect to about 10 people. Though businesses do connect with thousands. Businesses like this because companies can sell the population’s data to companies to the audience that sell this product so the companies can target them. Though Zuboff says that companies used to do this but now they can place ads about stuff you are interested in to get you to buy these products.
New vs Old Media
Who really benefits from a digitally networked society? Big business or individuals?
I believe that both big businesses and individuals benefit from a digitally networked society as individuals get a more personal web browsing experience, as they get adverts based on their interests or previous activity. However, big businesses also benefit as they can sell out data and make large profits from it, and they can show us adverts that we are more likely to buy which means they get more customers and a larger potential customers.
