Institution:
Ownership: Condé Montrose Nast, a New York City-born publisher, launched his magazine empire in 1909 with the purchase of Vogue, which was first created in 1892 as a New York weekly journal of society and fashion news.
Condé Nast Inc. is an American mass media company founded in 1909 by Condé Montrose Nast, based at One World Trade Center in Manhattan and owned by Advance Publications.
The company’s media titles attract more than 84 million consumers in print, 366 million in digital and 384 million across social platforms: Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit, Condé Nast Traveler, Epicurious, Glamour, GQ, Pitchfork, Self, Teen Vogue, The New Yorker, Vanity Fair, Vogue, and Wired.
Roger Lynch was appointed chief executive officer in April 2019. In October 2019, Lynch announced his plans to increase Condé Nast’s revenue from readers. US Vogue editor-in-chief Anna Wintour serves as the U.S. artistic director and global content advisor of Condé Nast. The company launched Condé Nast Entertainment in 2011 to develop film, television, social and digital video and virtual reality.
Conglomeration, vertical and/or horizontal integration:
Condé Nast Inc. is a subsidiary a daughter company of advance publications. Condé Nast Inc. then bought vogue which was first created in 1892 as a New York weekly journal of society and fashion news. this shows vertical intergration as advance publications owns conde nast inc which own vogue.
Cross media titles:
However horizontal intergration is then shown through the distribution of teen vogue through cross media titles. the different cross media titles then show the use of old media and new as their is print media and digital media. This is used to attract more of an audience.
Digital
- Ars Technica
- Backchannel
- Epicurious
- Glamour
- Pitchfork
- Teen Vogue
- Self
- them.
Condé Nast, the owner of glossy magazines including Vogue, Vanity Fair and GQ,
Income/expenditure:
The high-end magazine publisher reported a pre-tax loss of £13.6m in 2017 – a huge swing from the £6.6m profit recorded the previous year – according to its most recent financial filings made public on Thursday.
The company revealed that revenue was down 6.6%, from £121m to £113m.teen vogue worth 35 million dollars parent company advance publications worth 2.4 billion dollars
- 150 is the Dunbar number and suggests that that is the stable number of social interactions that people have with others.
- Companies like Teen Vogue are a subsidiary of the conglomerate Conde Nast and they sell on their users data.
- Teen Vogue makes money because it asks companies to pay them to sell them data to help them attain an audience.
- Teen Vogue appeals to their teenage girl target audience by using colloquial language and covering different sectors that stereotypical appeal to teenage girls, such as fashion and beauty and through the use of social media influences that the target audience might recognize.
- Teen Vogue will appeal to their target audience as they are available on the internet, which will appeal to their target audience as stereotypical teenagers like to use the internet and are “glued to their phone screens”
- Teen Vogue uses very informal and colloquial language in order to appeal to their target audience by building a relationship with the target audience through using language that they are familiar with and language that they will be able to understand (ie slang words)