Teen Vogue

  • Founded in 2003 as a sister company to Vogue
  • Stopped being printed in 2015 after a steep decline in sales and the popularity of their online magazine. They dropped 50% in the first 6 months.
  • In November 2017, it was announced Teen Vogue would cease its print edition and continue as an online-only publication as part of a new round of cost cuts.
  • Focuses on celebrities and fashion
  • The politics section has surpassed the entertainment section as the site’s most-read section
  • Former Vogue beauty director Amy Astley under the guidance of Anna Wintour with Gina Sanders as founding publisher.

Conde Nast is a well renowned mass media company that is part of a media conglomerate as the company owns multiple media establishments. … Due to the company being a media conglomerate, and having many other world popular magazines being produced, it helps Vogue become as well renowned and popular as it is

Advance Media is the parent company of Conde Nast, the owners of Vogue.

Advanced Publication = Parent company (earnt 2.4 billion a year)

Conde Nast

Vogue

Teen Vogue

^^ = Vertical Integration ^^

Horizontal Integration = Vogue and Teen Vogue are sister companies

  • In May 2016, Elaine Welteroth was appointed as editor, replacing Astley when she departed to become editor-in-chief of Architectural Digest
  • Primary Audience = Teenagers between the ages of 17 – 24
  • Images featuring popular teenager actors and singers (Lili Reinhart, Ariana Grande, Beyonce) on the front page of the website.

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