Teen Vogue (The Institution)…
- Teen Vogue is a sister publication to Vogue.
- Teen Vogue’s Parent company is Conde Nast, which is a subsidiary of Advance Publications.
- Advance Publications have published and maintained well known and famous magazines such as Vanity Fair and Vogue.
- It was led by Vogue beauty director Amy Astley and was also created under the guidance of Anna Wintour, who has been the editor-in-chief of Vogue and in 2013, became the editor publisher of Vogue.
- Teen Vogue is a magazine aimed at Teenage Girls.
- In 2015, it experienced a decline in magazine sales, therefore it moved all their content online.
- However, in November 2017, Teen Vogue discontinued their printed magazine issues and instead moved all their media to online, where it is accessed more by teenagers.
- The articles on the Teen Vogue website are a mix of fashion, politics, entertainment and current affairs news articles.
- One of the main editors of Teen Vogue is Elaine Welteroth
- Since Elaine Welteroth has become the editor for Teen Vogue, the previous magazine issue covers involved women of different skin colours (all inclusive) and Welteroth included articles and stories that are about the new faces of feminism and cultural appreciation
- In January 2018, Elaine Welteroth left Teen Vogue and on February 5th 2918, Samhita Mukhopadyhy became the Executive Editor for Teen Vogue
- The digital editorial director of Teen Vogue’s website is Picardi.
Some Figures for Concept…
- Anna Wintour, the main editor of Vogue is estimated to have a net worth of $35 million USD.
- Teen Vogue has a net worth of $34 million USD and the parent company, Advance Publications have a net worth of $2.4 billion USD
- It is estimated that around 7.9 million people visited the Teen Vogue website in January 2017, compared to around 2.9 million the previous year (January 2016)
- The media team on the Website publish around 50-70 articles a day, thus keeping the users of the website up to date with articles that would appeal to the target audience.
- Teen Vogue had 8,341,000 around visitors in May 2017 and 4,476,000 in 2018.
- Around 1.7 percent of their May 2018 audience was 17 or younger, while around 2.6 percent were 18 to 24 years old, indicating that their average age of their target audience are teenagers.
- Teen Vogue’s media sites have attracted a large audience, with around 6 million Facebook likes, huge followings on their official Snapchat and around 3.5 million followers on their Official Twitter profile.