STYLE MODELS

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STATEMENT OF INTENT

My working title is Macro Gamer to emphasis the scale and variety of content in my magazine. My target audience is both men and women however primarily women, aged between 16 to 25. This is because my magazine is filled with strong women as the main protagonists and antagonists. Being more mature, my colour pallet is mainly black, white and red. This is more of a horror gaming magazine as there are dark images which is more R rated then generic magazines however does apply a more child-like nature with the 8 bit art. The audience conforms to the emergent service workers due to being very young but high levels of cultural capital. Also, my target audience are part of the Explorers in Rubicam’s 4 C’s due to many games being covered in my magazine being a challenge or adventurous. My magazine will cover reviews, exclusive interviews and a couple new emerging games and my cover is easy for people who are not fully cultured in the game industry due to using more informal language but also rewarding for those who are. I believe my magazine challenges the dominant ideology as it has strong female characters that aren’t over sexualised, such as my dominant signifier on my front cover and double page.