Media Organisations can target audiences through the content/ familiarity of genre for example “the killing”, one theorist to keep in mind when building audiences for that show would be Steve Neale’s theory of Repetition and differences for audiences. In Steve Neale theory he explains that genres all contain repetition and difference, differences are essential to build and grab the attention of an audience. From having shows too similar to things that have already been made in the genre, the audiences would lose interest very quickly and get bored. On the other hand if the show was too different to the categorized genre, the direction of what audience the product is for, would not be as accurate or would be misdirected and in the process lose viewers. 

With “the killing” the way the organisation desired or constructed audience would be fitting the stereotype viewer of crime genres. So by the company follow the similar narratives associated with crime shows and have an ideal audience who love shows with a sense of mystery or involving a genus cop or investigator as the protagonist of the show.having cases only solved at the last minute for suspense, and finally having the subliminal narrative of good vs evil. These all are key elements of the constructed audience desired for the company

The processes of production, distribution and circulation uses the method of transreprestentation, examples of this would be if the show the killing was a big hit to UK audiences who love the crime genre. By having another company collaborate with their show from another country would wider spread the amount of audiences the show is exposed to which would lower cost of making the show since the companies are splitting the costs and overall increase profit from the wider exposure.