co – production between independent production companies + major Hollywood Conglomerates though film subdivision fox 2000
fox is seen as a conglomerate with an exploration of role of low budget film making
budget was $25 – low to medium budget film – known as a profit potential film.
distribution techniques – focuses on distribution and exhibition linked to targeted audience.
strong links to contemporary concerns and debates about race in the US.
film is targeted at audience often ignored by Hollywood due to age, gender + race.
strategy of media conglomerates is to facilitate control of markets. including low budget + low to medium budget fare, eg hidden figures is more likely to garner awards and attract prestige.
Fox as a conglomerate with diverse cross-media elements including facilities for media production, distribution and circulation means they have structures + means to get films with independent feel/consciousness/aesthetic to a mainstream audience.
should be familiar with production and distribution of film
