Lonnie Corant Jaman Shuka Rashid Lynn, better known by his stage name Common, is an American rapper, actor, writer, philanthropist, and activist. Worth $45 million.
When asked about the song’s timeliness, especially as America transitions into a new presidency under Donald Trump, Common told Billboard, “When I say, “We ain’t seen as human beings with feelings/ Will the U.S. ever be us, Lord willing,” that hasn’t changed with the election of Donald Trump. Those things are there. Now it’s just probably going to be in our face even more, and we know we have to resolve it and be the vessel for the change.”
His output is highly politicised, existing in the context of a variety of social and cultural movements aimed at raising awareness of racism and its effects in US society (e.g.: Black Lives Matter). The product can also be considered in an economic context through the consideration of if and how music videos make money (through, for example, advertising on YouTube).
- As the soundtrack to the Netflix documentary The 13th the video is an example of cross media promotion and marketing.
Letter to the free music video
- Black and white could represent how everyone should be equal.
- instrumentalists all in different rooms
- No one really acknowledges the camera
- ends with an outside view of the building they were inside of
- low budget
- black box at the end that supposedly represents blackness.
- old run down building