Q7 “hidden figures”

Explain the appeal of low to medium budget films to Hollywood conglomerates

Hidden figures was a underbudge movie created with a budget of $25 million, and was sent out for a test run to the public in December 25, 2016 and then was released worldwide in january 2017 where it tripled its starting profit. Hidden figures was also co-produced between to companies of a major hollywood conglomerates through their film subdivision known as “Fox 2000”. The movie used traditional methods of distribution and exhibition for targeting audiences. The leading company, Fox 2000 gave the hidden figures movie a low budget from its contemporary subject matter and its targeted audience, since hollywood usually ignores that kind of targeting due to the age, gender, race aspects of the movie but an advantage for producing this movie can be a good test run for audiences constant changing preferences. Finally if the movie didn’t sell well the company wouldn’t be at a big loss since the budget for the movie wasn’t big to begin with. The movie after its world wide release racked up $236 million with lots of positive reviews on its contemporary subject matter bringing up topics of women of colours empowerment, and was a perfect example of positive risk taking for the conglomerates Fox 2000. This gave the business company FOX 2000, research knowledge and feedback to be able to produce even more big hit movies with similar topics and higher budgets. 

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