• Media concentration / Conglomerates – one big company that owns loads more companies
• Globalisation (in terms of media ownership) – the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange.
• Vertical Integration & Horizontal Integration – vertical integration is when one media company owns loads of other smaller companies with the same distribution, horizontal integration is where one media company owns and expands into different areas of one industry
• Gatekeepers – someone who controls access to something
• Regulation / Deregulation deregulation is the reduction/ elimination of government power in an industry to create more competition within the industry. regulation- guidelines/ laws for media use across the world
• Free market vs Monopolies & Mergers free market – little or no government control. monopolies & mergers – a monopoly exists when a specific person or enterprise is the only supplier of a particular thing. a merger is a combination of two things such as companies into one.
• Neo-liberalism – the 20th-century resurgence of 19th-century ideas associated with laissez-faire economic liberalism and free market capitalism
• Surveillance / Privacy / Security / GDPR

Production company; -Fox2000 Pictures – Chernin Entertainment – Levantine Films

Distributed by; 20th Century Fox

Budget; $25 million

Directed by; Theodore Melfi

Produced by; Donna Gigliotti, Peter Chernin, Jenno Topping, Pharrell Williams, Theodore Melfi

Hidden figures  

Hidden figures is a Hollywood low to medium budget film which combines serious (potentially controversial) themes about race in the US with an accessible film style  

Institutions  

The budget for this film was around $25 million. This is very low for a modern film especially when dealing with the subject matter it does. 

Hidden figures was co-produced. Leventine films produced the film with the help of another small company that is part of the fox conglomerate. This gave fox the rights to production but also invested the much-needed capital to create the film in the first place 

There is some concern over the levels of concentration and media ownership by giants such as fox because they limit a more diverse media. This can be seen in the small production sum for this film 

Website 

The website exists as a smaller part of the larger fox website. It provides a basic overview of the film as well as videos  

The featured content of the website shows the synergy involved in marketing the film with options guiding the audience to supplementary products. 

Charity screenings 

After it was released on 25^th December 2016 certain charities, institutions and independent businesses who regarded the film as relevant to improving youth awareness in education and careers in science (STEM) fields organized free screenings to spread the message of its subject matter. Research indicates that by 2020 there will be 2.4 million unfilled STEM jobs. 

In 2017 AMC theatres and 21^st century fox announced free screenings for black history month. 

Other 

Principal actors include Octavia Spencer, Dorothy Vaughan, Kirsten Dunst, Janelle Monae, Mary Jackson, Kevin Costner, Jim Parsons  

Grossed $236 million worldwide 

3 Oscar nominations  

Directed by: Theodore Melfi 

• Media concentration / Conglomerates – a large corporation that owns many sub-mass media enterprises. For example, marvel is owned by disney
• Globalisation (in terms of media ownership) – the integration of media through the cross cultural exchange of ideas
• Vertical Integration & Horizontal Integration
• Gatekeepers – people who assess and defend is something is in a certain category
• Regulation / Deregulation – the placing and the watching of a system
• Free market vs Monopolies & Mergers
• Neo-liberalism
• Surveillance / Privacy / Security / GDPR

PSB – Public Service Broadcast

The missing used Twitter to advertise

(quotes, evidence in photo)

through verified twitter accounts, paid to promote tweets

• Media concentration / Conglomerates – A huge business or media institution that own multiple companies who are involved in aspects media eg. tv and film.
• Globalisation (in terms of media ownership) – The worldwide integration of media through the cross-cultural exchange of ideas.
• Vertical Integration & Horizontal Integration – vertical integration is an arrangement in which the supply chain of a company is owned by that company & the process of a company increasing production of goods or services at the same part of the supply chain.
• Gatekeepers – The process through which information is filtered for dissemination.
• Regulation / Deregulation – rules enforced by the jurisdiction of law guidelines for media use differ across the world / refers to the process of removing or loosening government restrictions on the ownership of media outlets.
• Free market VS Monopolies & Mergers – an economic system based on supply and demand with little or no government control VS
• Neoliberalism – Deals with economic ideas about free markets.
• Surveillance / Privacy / Security / GDPR – all used to protect or watch the public

Explain the appeal of low to medium budget films to Hollywood conglomerates.

• Define what a conglomerate is and how Fox is one
• If a film has very good rating, then a large conglomerate would want to get involved in order to have bragging rights that they produced the film.
• Low budget films mean the company doesn’t need to work as hard to create a profit.
• Explain the revenue from the film
• $6.88 Million was spent on marketing the advertise the film, however it has been shown to be a profit potential due to the good reviews left by critics and the multiple awards it has won, for the film itself and the individual actors/actresses.
• By creating a successful film with another small film company , Fox 2000 can create the film using the least amount of money possible in order to give them profit and they can attract a wider audience – the audience that enjoys watching Fox 2000 films and the audience that enjoys watching films that are produced by Levantine Films or Chernine Entertainment
• Fox 2000 is a monopoly of the film industry, so Fox 2000 is a conglomerate that gets involved as low budget films are becoming more commonly known for their huge profit potential.
• The Fox 2000 company is owned by Walt Disney, a large conglomerate that dominates most of the industry sectors. Disney is known for its very popular films, therefore people would know it would be a successful film due to it being produced by a company that is owned by Disney. (could mention cultivation theory as Disney films are sold everywhere)
• By creating many films under the Fox 2000 trademark, the cultivation theory can be applied as people will know it is a good film due to being produced by Fox, the dominant film company within the film industry.
• The cultivation theory can also be applied because Fox 2000 is such a large film company, most of the successful films have been produced and released under the Fox 2000 branding.
• It was a small budget film that costed $25 million dollars to produce.
• It is a hybridization of the history, biography and drama genre of film, which attracts the audiences that enjoy these specific genres.

Why is Fox 2000 a conglomerate?

• It is owned by 20th Century Fox
• It has been bought out by Disney
• It has 17 Fox-branded companies and owns over 175 other companies that have been bought out by them but don’t trade under the Fox trademark.

American Biographical Drama

Directed by Theodore Melfi

About female black mathematicians working at nasa to plot the trajectory for project mercury and other missions.

Released 25th December 2016 by 20th century fox

budget 25 million – box office 236 million

Levantine Films produced the film with Peter Chernin’s Chernin Entertainment

Fox 2000 bought the rights

fox explored role of low budget film making in its wider strategy

low to medium budget films became noticeable as a profitable area

risk taking cannot occur with big budget films in comparison to low budget films won’t cause as big a loss

Film was a success with a 844 percent increase in profit

On review aggregator website Rotten Tomatoes, the film has an approval rating of 93% based on 262 reviews

• Media concentration / Conglomerates = this is a company which owns numerous companies involved in the distribution of mass media enterprises. An example of a conglomerate is the BBC.
• Globalisation (in terms of media ownership) = this is the world wide integration of media through the cross-cultural exchange of ideas.
• Vertical Integration & Horizontal Integration 
• Horizontal integration is the process that a company or an institution uses to increase the production of goods.
• vertical integration is when a company integrates multiple stages of a production line to a small number of production units.
• Gatekeepers = Media organisations that filter information to the public
• Regulation / Deregulation = A regulation is a law, or a rule that is put in place by an authority and
• deregulation is the opposite – it is when you remove rules, procedures and laws from a certain industry.
• Free market vs Monopolies & Mergers = The free market is an economic system which is based on supply and demand that has very little or no government control whereas a monopoly is when a company dominates a certain sector of an industry.

Production company: Fox 2000 Pictures and Chernin Entertainment.

Distributed by: 20th Century Fox.

Release date: December 10, 2016 at the SVA Theatre and then December 25, 2016 in the United States and January 6, 2017 in Canada.

Running time: 127 minutes.

Budget: $25 million.

Box office: $236 million.

Based on: Hidden Figures by Margot Lee Shetterly.

Awards: NAACP Image Award for Outstanding Motion Picture, Bandung Film Festival for Imported Film, BET Award for Best Movie, Blue Ribbon Awards for Best Foreign Film and MTV Movie and TV Award for Best Fight Against the System.

Critic reviews: “This drama about a trio of African-American women doing maths wonders for Nasa has few subtleties, but is done with such verve it’s hard to dislike.“- Simran Hans (The Guardian)