Hidden figures
Hidden figures is a Hollywood low to medium budget film which combines serious (potentially controversial) themes about race in the US with an accessible film style
Institutions
The budget for this film was around $25 million. This is very low for a modern film especially when dealing with the subject matter it does.
Hidden figures was co-produced. Leventine films produced the film with the help of another small company that is part of the fox conglomerate. This gave fox the rights to production but also invested the much-needed capital to create the film in the first place
There is some concern over the levels of concentration and media ownership by giants such as fox because they limit a more diverse media. This can be seen in the small production sum for this film
Website
The website exists as a smaller part of the larger fox website. It provides a basic overview of the film as well as videos
The featured content of the website shows the synergy involved in marketing the film with options guiding the audience to supplementary products.
Charity screenings
After it was released on 25th December 2016 certain charities, institutions and independent businesses who regarded the film as relevant to improving youth awareness in education and careers in science (STEM) fields organized free screenings to spread the message of its subject matter. Research indicates that by 2020 there will be 2.4 million unfilled STEM jobs.
In 2017 AMC theatres and 21st century fox announced free screenings for black history month.
Other
Principal actors include Octavia Spencer, Dorothy Vaughan, Kirsten Dunst, Janelle Monae, Mary Jackson, Kevin Costner, Jim Parsons
Grossed $236 million worldwide
3 Oscar nominations
Directed by: Theodore Melfi