Hidden Figures is a low to medium budget Hollywood film with a budget of £25 million produced by Fox 2000

It had large appeal as it was released at the same time as a resurgence of feminists and black lives matter. This film promotes both and as it is a radical text opens to new audiences whilst being able to guarantee viewership through their established brand loyalty as a Hollywood conglomerate

The influx in indie films is due to the large potential profit margin due to their low production cost and high revenue sometimes matching larger budget films. This can cause a shift in the dominant ideology as more radical films are being released giving a larger variety of outlooks on the world. Even though most of the films are backed by major conglomerates like Fox 2000 who do still impose an emphasis on reactionary films and narratives but allow some diversity.

These sort of films weren’t previously taken on by major conglomerates as it could reflect badly on them and problems with shareholders and partners could damage the business so by aiding production but allowing smaller groups to be at the front of radical pieces

Base facts

Domestic Box office $169,607,287

International Box office $62,164,429

Worldwide Box office $231,771,716

Australia largest grossing country outside US $11,816,146

Total Domestic video sales $32,378,085

FOX vertical integration

owns or has a stake in 23 companies

made by FOX 2000

video release by FOX home entertainment

Accolades

MTV awards Best fight against system radical

BET awards best movie best actress(Taraji P Henson)

Music nominated for 9 won 2

Advertising/marketing

on fox website, banner, art, links to Facebook twitter, “Videos” containing trailers and behind the scenes, full cast and crew list, links to Instagram accounts, links to soundtrack

trailers on TV ads on social media and online. Major promotional partners were Black girls code, trying to get more black women into the digital space, and IBM