• low-medium budget Hollywood film ($25m), because it’s a risk-taking idea that challenges ideologies
• Companies involved – Levantine Films, Peter Chernin Entertainment, Fox 2000
• Fox 2000 liked the idea of having an idea that was different even though it’s risky, which could have high rewards because it’s not a common thing so is niche to the film industry
• Audiences liked the idea that it challenged dominant ideas and spoke about real issue such as race
• budget = $25m. Gross revenue = $236m = 9.44 times the original budget, Hidden Figures was a successful film

• Low to minimum budget film (had a budget of $25m)
• It is a co-production between independent production companies and a major Hollywood conglomerate through its film subdivision Fox 2000
• The appeal to fox may have been the fact that it was a low budget film and they thought the cultural message may be popular with the public, therefore potential for a high profit 
• Then “Hidden Figures” earned $22.8 million its first weekend, $133.8 million in total , it’s the highest-grossing best picture contender at the domestic box office
• The movie got nominations for best picture, best supporting actress (Octavia Spencer), and best adapted screenplay
• the film won the outstanding cast performance at the Screen Actors Guild Awards 
• The movie addresses important issues on how women were treated in male dominated workplaces, issues that are still apparent in the workplace today. The women not tolerating the misogynistic behaviour is appealing to a lot of the current generation as it is a brave and respectable thing to do, also relatable in some way.
• It also addresses issues of how African-American women were treated and still are in some places. Again this is appealing to the current generations as we support the 3 women battling it.

• Media concentration / Conglomerates – Combination of multiple business entities operating in entirely different industries
• Globalisation (in terms of media ownership) –  Worldwide integration of media through the cross-cultural exchange of ideas
• Vertical Integration & Horizontal Integration – A horizontal integration consists of companies that acquire a similar company in the same industry, while a vertical integration consists of companies that acquire a company that operates either before or after the acquiring company in the production process.
• Gatekeepers – People or policies that act as a go-between, controlling access from one point to another
• Regulation / Deregulation –
• Free market vs Monopolies & Mergers –
• Neo-liberalism – Used to refer to market-oriented reform policies
• Surveillance / Privacy / Security / GDPR – Close Observation

Three female African-American mathematicians play a pivotal role in astronaut John Glenn’s launch into orbit. Meanwhile, they also have to deal with racial and gender discrimination at work.

Hidden Figures had a budget of 25 million USD, making it a low to medium budget Hollywood film. It was nominated for many awards and won 11 awards including: BET Award for Best Movie, MTV Movie Award for Best Hero and Screen Actors Guild Award for Outstanding Performance by a Cast in a Motion Picture. IMDb gave it a 7.8/10, on Rotten Tomatoes it was rated 93% and Metacritic gave it 74%. It was the highest-grossing Best Picture nominee at the 89th Academy Awards and it was one of the top twenty most profitable release of 2016.  Deadline Hollywood calculated the net profit of the film to be 95.55 million USD. I feel that all of these facts prove that this film was very successful and thoroughly enjoyed by multiple audiences globally.