The film was a small to medium budget production at $25m – films with budgets like this have been recognized by conglomerates for their profit potential.
The appeal of this film to Fox studios is that it provides insight and commentates on the social situation of today. Also the film is a medium budget production which means it has a higher profit potential than a large budget film.
The appeal of this film to audiences is education about history and because it comments on social issues like racism that people in today’s society can also relate to.
The film was successful on a profit level, with it earning $236 million against a budget of $25 million, making the total revenue figure around $211 million.
