It is a co-production between independent production companies and a major Hollywood conglomerate through its film subdivision Fox 2000
The appeal to fox may have been the fact that it was a low budget film and they thought the cultural message may be popular with the public, therefore potential for a high profitÂ
Then “Hidden Figures” earned $22.8 million its first weekend, $133.8 million in total , it’s the highest-grossing best picture contender at the domestic box office
The movie got nominations for best picture, best supporting actress (Octavia Spencer), and best adapted screenplay
the film won the outstanding cast performance at the Screen Actors Guild AwardsÂ
The movie addresses important issues on how women were treated in male dominated workplaces, issues that are still apparent in the workplace today. The women not tolerating the misogynistic behaviour is appealing to a lot of the current generation as it is a brave and respectable thing to do, also relatable in some way.
It also addresses issues of how African-American women were treated and still are in some places. Again this is appealing to the current generations as we support the 3 women battling it.