I believe that the size of the film was small/medium because it was only a budget of $25m, however it was recognised for its profit potential.
The specific appeal of this film to fox studios is that it provides useful information and insight in order to refer to the world’s current situation today. Due to the fact that the film is within a medium budget, this means it has a lot more profitable potential as less money is spent to make the film in the first place.
To entice and excite the audience, they can feel educated watching this film as it takes them back in time and refers to history to give the audience an idea of the pressure and involvement before the first man went to the moon.
The film earned $236m from a budget of $25m which they spent on it, therefore making $211m so lots of profit was made overall.