In what ways is ‘genre’ beneficial for transnational audiences?

• a lot of the genres are very similar in content so you know what to expect
• reoccurring tropes in genre allow the content to be understood more easily for the audience

In what ways is ‘genre’ beneficial for transnational institutions?

• they can be consumed by an international audience as they know what to expect from a particular genre
• this brings in more money and a larger engagement with a wider audience