Repertoire of elements – covers the theory that a certain genre of film will have similar characters.

Corpus – the body of text.

Hybridisation – The merging of different genres to create new genres.

Historic specificity – genres associated with different time periods.

Repetition and sameness/ Variation of change –  Meaning there is a fine line between changing too little and changing too much where it becomes unfamiliar 

Expectations and hypotheses -the assumptions of the audience based on how its represented.

Narrative image –  Telling a story through moving image and how its viewed and he genre is represented.

Suspended disbelief – the audience imburse themselves into the media form ad the characters or story’s.