| Theorist | What does it mean (in your own words) | How does it apply to the advert (in your own words) |
| Equilibrium | everything is balance, conflict occurs and at the end it will be solved. | they begin with plain clothes and then after using the masacar they transform |
| Binary Opposition | related items that have opposite meanings | male and female and their gender. |
| Character Types | hero, victim, villain and princess who are recognized by the audiences | bell boy is the despacher, mascara is the hero and/or nyc |
THE EXAM
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