Cultivation theory– suggests that repeated exposure to television over time can subtly ‘cultivates’ viewers’ perceptions of reality.

Vertical integration– when a company controls more than one stage of the supply chain.

Conglomerate– is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.

Synergy– when two or more organisations combine together to create a greater effort than that if they were by themselves.