How does it apply to the advert (in your own words)
Equilibrium
Every story is composed of a beginning, middle and end. Each story starts in equilibrium and then it is shaken up by a conflict which must be resolved.
The characters start out as normal people but when they use the product at the midpoint of the advert their lives transform, and they start to become rich and live a life of luxury.
Binary Opposition
The idea that every story is based around opposites such as bad and evil, east and west etc.
There exists many opposites in the advert, the opposition between the bellboy and the influencers, the opposition between male and female presented as neutral, and the opposition between rich and poor where being rich is presented as something to aspire to – and the product is presented as a way to transform your life from poor to rich.
Character Types
Stock characters exist, such as the hero and villain, and these are used in all stories that are told
The influencers or product itself could be categorised as the hero as it is shown to improve the character’s lives. The bellboy could be the dispatcher since he brings the product to the characters, or he could be the victim, since he is liberated from his work by using the product.
