How does it apply to the advert (in your own words)
Equilibrium
The state of being at equilibrium is being constant and fine with nothing bothering you e.g all stories will have a exposition, complication and resolution. Equilibrium would be at the beginning then the complication happens and ruins it but the resolution brings it back to equilibrium.
The advert starts off at equilibrium when they’re happy and feel comfortable with what they’re wearing and how they look then the mascara is the complication because they want to be ‘bossed up’ and once they’ve used it they’re happy and comfortable again therefore at equilibrium.
Binary Opposition
Binary opposition is a pair of related concepts that are completely opposite e.g white&black, North&South or the could be a neutral balance e.g a product only for women and not for men has been made available to both genders.
This advert has made a product genuinely associated as a product only for women and made it neutral for men and woman by having both genders in the same advert. They have also used a black woman and a white man to make it neutral. The opposites are they’re in New York to show how extravagant they are as opposed to St. Helier a small Jersey parish that isn’t very glam.
Character Types
There are certain types of characters which are always within stories e.g they may have different personalities but they play a role like a hero, villain, victim, princess, dispatcher.
The heroes were MannyMUA and MakeupbyShayla as they’re the main characters and they use the product and are magical and special. The suitcase man is the dispatcher as he gives them the product and the other makeup brands are the villains as they’re trying to defeat and beat them.
